Customers are not just kings, they sustain your business. A business owner who fails to create a system that will attract customers and keep them for life will definitely regret it very soon. Too many unruly staff have succeeded in ruining thousands of businesses across the world.

(If you’re living in and around Abuja, endeavor to join us for the Business and Career Conference in June 2018. The date and venue will be communicate to you very soon. I will be speaking on Nine Ways to Attract and Keep Your Customers for Life! For enquiry, kindly call Godwin on 07032681154).

This is what the Nice Customer said. “I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind of service I get. I’ll go into a restaurant and sit quietly while the waiters and waitresses gossip and never bother to ask if anyone has taken my order. Sometimes a party that came in after I did gets my order, but I don’t complain. I just wait.

And when I go to a store to buy something, I don’t throw my weight around. I try to be thoughtful of the other person. If a snooty salesperson gets upset because I want to look at several things making up my mind, I’m just as polite as can be. I don’t believe rudeness in return is the answer.

The other day I stopped at a full service gas station and waited for almost five minutes before the attendant took care of me. And when he did, he spilled gas and wiped the windshield with an oily rag. But did I complain about the service? Of course not.

I never kick. I never nag. I never criticize. And I wouldn’t dream of making a scene, as I’ve seen some people do in public places. I think that’s uncalled for. No, I’m the nice customer. And I’ll tell you who else I am.

I’m the customer who never comes back! When I get pushed too far, I just take my business down the street to places where they’re smart enough to hire and train people who appreciate nice customers. And the world is filled with nice customers, just like me, who can put anyone out of business.

I laugh when I see you frantically spending your money on expensive advertising to get me back, when you could have kept me with a few kind words, a smile, and some good service.

I don’t care what business you’re in. Maybe you live in a different town; maybe I’ve never heard of you. But if you’re going broke or your business is bad, maybe there are enough people like me who do know you. I’m your customer who never comes back.” Author unknown.

Guess what? There are a lot of nice customers who do not complain, but will never come back. I’m one of them. The last thing I will do is to complain because it may lead to unnecessary quarrel. So what I will do is to simply patronize your competitors.

I walked into a retail shop few days ago, and I literally begged one of the staff to show me what I was looking for. I walked up to whoever was at the front desk to make enquiry about what I was looking for, but she was less concerned.

After purchasing what I came for and paid for it, giving me change became a problem. I had to go outside, changed the money, returned and paid. As I left that retail store, I vowed never to come back ever again.

According to statistics; 63% of customers leave because of untrained and unruly staff! I’m yet to understand why you should invest millions of dollars in your business and fail to train the people that would manage it for you. I’m yet to know why.

Any business that looses 63% of its customers can never thrive. No wonder a lot of businesses are not thriving. I know a lot of restaurants in Nigeria that are closed down today just after few years. Many business owners are loosing money because nice customers are leaving in droves.

There is a way out. Don’t just hire people for the sake of it, go for the best. Get consultants to help hire employees for you. Secondly, invite our organization to conduct at least, three days training for your staff.

We will first of all send a staff assessment form to ascertain the kind of people that are working for you. Then we will meet them one on one and interview them and rate their performances. Then we will conduct the training based on the diagnosis. That way, you will get the best from your staff. All you have to do is to call +234 (0) 7032681154. Or simply send a mail to You can also scroll up and click on the Corporate Training or Customer Service button and sign up.

Tony Allesandra said, “Being on par in terms of price and quality only gets you into the game. Service wins the game.” Jerry Fritz opined, “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” See you at the top!

Kindly share your views at the comment section. You can get in touch with us through or send a mail to Copyright 2018: King’s Uncommon Wisdom Limited. Reprint, curation, adaptation, or re-posting this article without the consent or approval of is a copyright theft.


Leave a Reply

Do NOT follow this link or you will be banned from the site!