One of the secrets I shared in my new book; (Business Growth and Expansion Secrets), is how to generate one product idea and duplicate it in many forms. That is the secret of multi-billion dollars corporations.
It is either they create one product and sell it virtually like Microsoft’s Windows software, or they come up with one product and keep duplicating it in many ways.
In my book, The Entrepreneur, I shared the story of how The Coca-Cola Company was born. It was initially a syrup that was sold in pharmacy stores. But when the creator, John Pemberton died, Asa Candela bought it from the family and converted it into soft drink. He renamed it Coca-Cola and the rest is history.
Today there are variants of the same product. There is normal Coke, Diet Coke, Coke Zero Sugar, Coca‑Cola Life, Cherry Coke, Caffeine-free Diet Coke, Vanilla Coke, Coke Zero Sugar Cherry and many more. Then they sell it in bottles, cans, pet bottles etc. In Nigeria we have Big Cola etc.
What Coca-Cola did was to duplicate one product in different ways to increase volume of sales. If you don’t like sugar, there is Coke Zero Sugar for you. If you don’t like caffeine, there is Caffeine-free Diet Coke for you. That is how to grow large corporations.
Uber Technologies, Inc. develops, markets, and operates a ridesharing mobile application. The product enable users to arrange transportation services with third party providers.
The company offers UberBLACK, which provides premium rides with professional drivers; UberSELECT, an application for low cost ride; and UberSUV, an application for providing customers with sports utility vehicles.
In addition, it provides Uber Eats, a food delivery application; Uber Freight, an application for logistics; and Uber Health for health related advices. It serves customers in North, Central, and South Americas, as well as Europe, the Middle East, Africa, and the Asia Pacific. The same system was duplicated in many ways.
Recently, Uber acquired its Dubai rival, Careem, which marked the largest technology industry transaction in the Middle East.
The global ride-hailing giant (Uber) and Careem announced the development on Tuesday through a joint statement.
The deal, which is valued at $3.1 billion, gives Uber access to the Middle Eastern region which includes: Jordan, Pakistan, Saudi Arabia, and the United Arab Emirates, etc.
Dear business owner, if you truly want to grow your company you must find ways to duplicate your products and services or create the virtual format. If you cannot do that, then start looking for ways to create new products that can be used in more than one way in order to increase sales.
The samller your customers, the smaller your sales and the smaller your profits. The bigger your customers, the bigger your sales and the bigger your profit.
Any business that has less than 5,000 customers will not witness exponential growth.
Why are companies taking their products and services abroad? To increase the number of buyers. That is what KFC is in 118 countries and territories. That is why Coldstone, Domino Pizza and others are in Nigeria.
When I landed at Abidjan airport few days ago, the first thing I saw was a Burger King outlet. The reason is simple, to increase volume of sales.
If you want to learn how to do this this, just click this link https://bit.ly/2Igxpkp and sign up or send an email to email@example.com and we will come over to your organisation and transform it immediately.
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