Lack of vision is one of the reasons why we have a lot of small businesses across Africa. Greater percentage of business owners in our clime established their businesses to meet their needs. Others just want something that will keep them busy. Until you set a clear target for your business, it will never grow beyond a certain level.

Vision is the picture of your future. It is having a destination in viuew before you even establish a business. I once read a story about Tom Watson, the founder of IBM. Asked to what he attributed the phenomenal success of IBM, he is said to have answered:

“IBM is what it is today for three special reasons. The first reason is that, at the very beginning, I had a very clear picture of what the company would look like when it was finally done. You might say I had a model in my mind of what it would look like when the dream- my vision- was in place.

The second reason was that once I had that picture, I then asked myself how a company which looked like that would have to act. I then created a picture of how IBM would act when it was finally done.

The third reason IBM has been so successful was that once I had a picture of how IBM would look when the dream was in place and how such a company would have to act, I then realized that, unless we began to act that way from the very beginning, we would never get there.

In other words, I realized that for IBM to be a great company it would have to act like a great company long before it ever become one. From the outset, IBM was fashioned after the template of my vision. And each and every day we attempted to model the company after that template.

At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference.

Every day at IBM was a day devoted to business development, not doing business. We didn’t do business at IBM, we built one.”

Anytime I read this story, that last line inspires me. He said, “Every day at IBM was a day devoted to business development, not doing business. We didn’t do business at IBM, we built one.” In other words, they were not hustling for what to eat or drive, they were building his vision. They labored daily to arrive at his vision. They ended up building a multibillion dollar business.

Dear business owner, why do you wake up daily and rush to your office? What are you working to achieve? What result are you looking forward to achieving? Can you tell me one thing you want to accomplish as a business owner? How big do you want your company to be in the next twenty-five years?

If all you labour for is to meet needs, them the business will go to the grave with you. Just like Tom Watson, every business owner must clearly define where he is taking the business to. Your staff must know where all their efforts should be directed to. Knowing the destination will force everybody to work hard.

For example, every staff must be informed about the overall vision of the company, and must know the annual target. Your annual target helps you to get closer to the overall vision. Some business owners do not communicate with their staff. The staff are in the dark about where the company is going. No wonder they are doing what they feel like per day.

Do not run your business by feeling, run it with vision. Do not run your business with permutations, run it with a destination in mind. Don’t just say wherever we find ourselves will be good enough, you may end up in a ditch. A man who leaves his house without a destination in mind can end up in a strange land. Define your destination today!

A vision statement is a company’s road map, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company’s growth. Vision is the road map of your company. It also helps in the overall planning. All planning and strategies are directed towards achieving the goal.

Max Depree said, “Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is; ‘Who do we intend to be?’ Not ‘What are we going to do?’ but ‘Who do we intend to be?”

Seneca opined, “To the person who does not know where he wants to go, there is no favorable wind.” Meaning that the wind can drive you to anywhere since you did not define your destination before you left your house. Presently, we help companies to implement what we call Project 25. You can scroll up, click on the Business Management button and sign up, or call +234 (0) 7032681154. See you at the top!

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