By Godwin Chibuike As I stepped out of the restaurant, I decided to go back to the boardroom (through the lift) where our conference was taking place. On the way I remembered that they haven’t set up the wifi connection for the board room. So, I stopped by at the reception and ask them to […]

Let’s assume you are the market leader in plumbing materials, electronics, electrical, in the fintech industry or in any industry, but suddenly, a new internet-based company showed up and starts taking away a large chunk of your customers–what would you do? As a bank CEO, what would you do when you find out that in […]

Whenever I have a brainstorming session with business owners who complain about low sales, and carefully analyse their businesses, I usually discover that their industry is going through a cycle that is renderings existing products and services obsolete. Nothing lasts forever. Time and season affects the business world. Technology affects the way we live. In […]

Customers determine the future of every company. Customers grow businesses through their consistent patronage. When a customer goes, businesses feel the impact. The most important person in your organisation is your customer. He determines whether your organisation will thrive or die. That is why large corporations are always searching for new strategies to attract and […]

How does companies like Unilever, Procter & Gamble, Toyota, Honda, General Motors, PZ Cussons, Apple Inc. and the likes manage their master brand and subbrands and overall brand positioning at the same time? Let’s assume you are running a building materials manufacturing company, and you have over one hundred different products, how can you properly […]

Companies usually cut-back on major expenditures when they are facing difficult times. I think it’s good, but you must consider the long term effect on your brand. A company can hire unqualified employees for less, but they may ruin your brand, and you will end up losing the money you want to save. A company […]