Understanding the Business and Product Life Cycles.

Whenever I have a brainstorming session with business owners who complain about low sales, and carefully analyse their businesses, I usually discover that their industry is going through a cycle that is renderings existing products and services obsolete. Nothing lasts forever. Time and season affects the business world. Technology affects the way we live. In […]

Attracting and Keeping Customers

Customers determine the future of every company. Customers grow businesses through their consistent patronage. When a customer goes, businesses feel the impact. The most important person in your organisation is your customer. He determines whether your organisation will thrive or die. That is why large corporations are always searching for new strategies to attract and […]

Master Brands and Subbrands Management System

How does companies like Unilever, Procter & Gamble, Toyota, Honda, General Motors, PZ Cussons, Apple Inc. and the likes manage their master brand and subbrands and overall brand positioning at the same time? Let’s assume you are running a building materials manufacturing company, and you have over one hundred different products, how can you properly […]

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