Author Archives: kuwisdom

After speaking somewhere yesterday, a young man met me and complained about low sales. I asked him the industry they are in, and he told me. I asked about their target market, and he didn’t even know what I was talking about. Eight out of ten business owners believes that everybody is their customer. They […]

As a business and management consultant, I have seen how business owners struggle to adapt to new ways of running a profitable company. Because they are used to the old system, forcing them to abide by the new system is like pouring water on a rock. But the truth is that, any company that refuses […]

There is a difference between bank loans and attracting investors. I Will explain this in details at the Business and Career Conference. Startup funds generally come from the pockets of the founders. Growth is financed by internally generated cash flows and perhaps a modest bank loans, massive growth is financed through the declaration of initial […]

The only way to grow a large company is to create unique products and services. Either you create unique product or service, or you design unique customer service system that is totally different from that of your competitors. No multibillion dollars corporation sell exactly what their competitors are selling. Even if they are in the […]

By Ifeanyi A. C Eze Sometime this year, some people told me that they finally understood what I taught them twelve years ago. When people say all manner of things about me, I hardly reply because they don’t fully understand what they are saying. Actually, I pity them. I pity them because they should have […]

  There is no product or service that is expensive. While abroad few years ago, I met a man that bought Rolex watch for $100,000. To me it was crazy, but to the man, it was value for money. Now, that same man may not spend N100,000 on books. Why? Because he doesn’t place value […]