Learn to Be Yourself–Tim Cook Example

Trying to be whom you are not is a crime against yourself. Many people work hard daily to be whom they were not created to be. They want to talk like popular people, dress like celebrities, and generally live like others. I think it is an insult to God trying to be whom He did … Read more

Someone Is About to Shut Down Your Business

Let’s assume you are the market leader in plumbing materials, electronics, electrical, in the fintech industry or in any industry, but suddenly, a new internet-based company showed up and starts taking away a large chunk of your customers–what would you do? As a bank CEO, what would you do when you find out that in … Read more

Understanding the Business and Product Life Cycles.

Whenever I have a brainstorming session with business owners who complain about low sales, and carefully analyse their businesses, I usually discover that their industry is going through a cycle that is renderings existing products and services obsolete. Nothing lasts forever. Time and season affects the business world. Technology affects the way we live. In … Read more

Attracting and Keeping Customers

Customers determine the future of every company. Customers grow businesses through their consistent patronage. When a customer goes, businesses feel the impact. The most important person in your organisation is your customer. He determines whether your organisation will thrive or die. That is why large corporations are always searching for new strategies to attract and … Read more

Master Brands and Subbrands Management System

How does companies like Unilever, Procter & Gamble, Toyota, Honda, General Motors, PZ Cussons, Apple Inc. and the likes manage their master brand and subbrands and overall brand positioning at the same time? Let’s assume you are running a building materials manufacturing company, and you have over one hundred different products, how can you properly … Read more

That Little Cut-back Can Damage Your Brand

Companies usually cut-back on major expenditures when they are facing difficult times. I think it’s good, but you must consider the long term effect on your brand. A company can hire unqualified employees for less, but they may ruin your brand, and you will end up losing the money you want to save. A company … Read more